October is Cybersecurity Awareness Month — a time to reflect, educate, and act. As organizations increasingly rely on cloud platforms like Salesforce, the stakes for data protection have never been higher. Recent headlines have spotlighted a worrisome surge in cyberthreats targeting CRM environments. While lawsuits and breaches make the news, the real story is about resilience and shared responsibility.
The New Reality: Cyberthreats Targeting Salesforce
Salesforce remains the world’s leading CRM, trusted by thousands of organizations to manage sensitive customer data. But with great value comes great risk. The FBI recently issued a public warning about cybercriminals focusing on Salesforce environments, especially those with multiple integrations and third-party apps. Attackers exploit weak passwords, overlooked settings, and gaps in monitoring to gain unauthorized access and steal data.
Why is Salesforce a target?
- Connectivity: Every new integration is a potential entry point
- Data Richness: CRMs are gold mines for attackers seeking personal and business information
- Human Factor: Mistakes, phishing, and insider threats remain top risks
- Evolving Tactics: Cybercriminals adapt quickly, using sophisticated scams and social engineering
Trust Is Earned, Not Assumed
Simply using a trusted platform like Salesforce doesn’t automatically guarantee your data is safe. Customers naturally expect Salesforce to protect their information, but true security requires ongoing effort from both Salesforce and its users. Trust is built through action: When both Salesforce and its customers take responsibility for security, trust is earned over time — not just assumed because the platform is popular or reputable.
Recent lawsuits against Salesforce highlight what’s at stake when trust is broken. Any breach — whether due to technical gaps or human error — can erode confidence and lead to real-world consequences. Rather than pointing fingers, organizations should focus on proactive defense and continuous improvement.
Cybersecurity Awareness Month: Action Over Blame
This October, the message is clear: Awareness is good, but action is better. Cybercriminals hope organizations will overlook vulnerabilities, delay updates, or assume “it won’t happen to us.” Now is the time to prove them wrong.
Five Steps to Strengthen Your Salesforce Security
- Audit Regularly: Review permissions, integrations, and user access — don’t “set and forget”.
- Enable Multi-Factor Authentication (MFA): A simple, effective defense.
- Back Up Everything: Reliable backups are essential for rapid recovery.
- Train Your Team: Phishing awareness and security best practices matter.
- Monitor for Suspicious Activity: Early detection is key to minimizing impact.
Veeam Data Cloud for Salesforce — A Resilient Approach
Veeam stands as the industry leader in data resilience and ransomware recovery, delivering comprehensive protection across on-premises, edge, and cloud environments — including Salesforce. The Veeam Data Cloud, a unified platform for data resilience, offers native support for Salesforce data protection and advanced security features such as encryption, logical separation, and data-masking. These help organizations keep sensitive information confidential and isolated — thereby reducing the risk of unauthorized access. Plus, with Veeam, you gain the flexibility to design the environment you need without compromises; all capabilities are included by default, so there’s no need to pick-and-choose the level of protection or functionality your organization requires.
Importantly, Veeam Data Cloud supports multiple cloud workloads beyond Salesforce, including Microsoft 365, Entra ID, Azure, and others, enabling vendor consolidation and true data independence. With Veeam Data Cloud, organizations can simplify their data-protection landscape, reduce complexity, and have price predictability, all while maintaining comprehensive security standards across their environments.
Building a Cyber-Strong Organization
Cybersecurity Awareness Month is a reminder that security is a shared responsibility. Whether you’re a Salesforce admin, executive, or end user, your actions matter. By adopting best practices and leveraging trusted solutions, you can protect your customers, your business, and your reputation.
Call to Action
Don’t wait for a breach or a headline to prompt change. Take action now!
- Review your organization’s Salesforce security settings and backup strategy
- Educate your team about phishing and cyber risks
- Schedule a security audit this month
- Explore how Veeam Data Cloud can strengthen your data resilience for Salesforce and more
Trust is earned through action — make Cybersecurity Awareness Month the time span you invest in your organization’s resilience.
The post Cybersecurity Awareness Month: Strengthening Salesforce Data Protection Amid Persistent Threats appeared first on Veeam Software Official Blog.
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