Key Takeaways:
- VMware’s partner program overhaul is forcing change. Broadcom’s acquisition introduced new licensing, SKU consolidations, and stricter partner tiers, leaving many partners and customers reevaluating their virtualization strategies.
- Uncertainty creates opportunity for advisors. Organizations are actively exploring alternatives. Veeam ProPartners can step in with guidance, data migration services, and modernization expertise to become trusted advisors.
- Veeam delivers more than backup. With Veeam Data Platform and Veeam Data Cloud, partners can offer true data portability, cyber resilience against ransomware, secure cloud storage, hybrid cloud simplicity, and predictable costs to their customers.
- ProPartners can expand into high-value services. From BaaS and DRaaS to secure cloud storage and compliance-ready reporting, Veeam enables partners to build recurring revenue streams.
- Now is the time to differentiate. By leveraging Veeam’s technology and partner ecosystem, service providers can turn VMware/Broadcom disruptions into a competitive advantage and accelerate their growth in 2025 and beyond.
The only constant in technology is change, and the Broadcom acquisition of VMware continues to send ripples across the industry. Partners who have long relied on VMware’s traditional programs now face monumental shifts including new licensing models, SKU consolidations, and a complete overhaul of partner tiers. This means many valued partners are left questioning their future in the VMware ecosystem, while customers are rethinking their virtualization strategies and seeking guidance on next steps. However, with disruption comes opportunity. As a Veeam ProPartner, you’re uniquely positioned to help customers navigate these uncertain waters, turning industry shifts into a competitive advantage.
Understanding the Broadcom/VMware Shift
Broadcom’s acquisition of VMware has led to significant changes in how VMware engages with partners. Among the most impactful changes include restructured partner tiers where many smaller or mid-tier partners have been cut from the new program or face new, tougher requirements. Add that to the licensing overhaul where existing agreements and renewals are in flux, causing concern for both partners and customers, it’s no surprise that customers are feeling uncertain.
Organizations are questioning their current virtualization strategies and are open to exploring alternative solutions as they reconsider their virtualization and cloud strategies. This opens the door for trusted partners to add real value as advisors and innovators. These factors create a rare opening for trusted advisors to step in, provide clarity, and lead customers through digital transformation.
Veeam: More Than Backup & Replication
In this era of change, Veeam is more than just a backup and replication vendor. Veeam Data Platform and Veeam Data Cloud are comprehensive solutions designed to support your customers’ digital transformation, cyber resilience, and multi-cloud journeys. Here’s how Veeam empowers you to deliver more and differentiate your business:
1. Data Portability
Veeam enables seamless data movement, recovery, and migration across any platform or environment. Whether your customers are exploring new cloud options, considering alternative hypervisors (such as Hyper-V, Proxmox, Nutanix, OpenShift), or needing to recover workloads quickly, Veeam provides true data portability. This flexibility is crucial as organizations look to mitigate platform risk and capitalize on best-fit environments.
2. Cyber Resilience
Ransomware and cyberthreats are top-of-mind for every organization. Veeam’s instant recovery, advanced threat detection, and proactive incident response capabilities help partners deliver robust cyber resilience. With Veeam, you can position yourself as a trusted advisor, offering not just backup, but a comprehensive cyber defense strategy.
3. Secure Cloud Storage
Veeam delivers immutable, encrypted, and managed cloud storage that ensures your customers’ backups and critical data are protected against tampering, deletion, or cybercrime. This is especially vital as regulations tighten, and organizations demand more robust data governance.
4. Hybrid Cloud Simplicity
Hybrid and multi-cloud environments are the new norm. Veeam simplifies operations with unified management across on-premises, public cloud, and SaaS workloads. You can help your customers streamline operations, reduce complexity, and secure all their data, wherever it lives.
5. Predictable Costs
Cloud storage and recovery can quickly become unpredictable if left unmanaged. With Veeam Vault and the Veeam Data Cloud, customers benefit from transparent, subscription-based pricing that eliminates hidden fees like egress charges or unexpected storage overhead. This allows IT and finance leaders to plan with confidence, providing cost efficiency while still meeting strict service level agreements (SLAs) for resilience and compliance.
Turning Uncertainty into Opportunity
While the VMware/Broadcom changes may feel disruptive, they create a vital moment for Veeam ProPartners to:
- Engage in strategic conversations: Customers need guidance on navigating licensing changes, optimizing environments, and ensuring business continuity. Use Veeam’s platform as a conversation starter and a path to new services.
- Offer migration and modernization services: As organizations reevaluate their platforms, you can deliver migration, modernization, and cloud adoption services that are powered by Veeam’s data portability.
- Deliver cyber resilience solutions: Differentiate your offerings with Veeam’s advanced security integrations and instant recovery solutions.
- Expand your cloud and managed services: Leverage Veeam Data Cloud to deliver BaaS, and secure cloud storage solutions.
- Move, recover, and migrate data anywhere: Across clouds, hypervisors, and physical environments.
- Protect against ransomware: With immutable backups and instant recovery.
- Secure critical data in the cloud: With managed, encrypted, and scalable storage.
- Simplify hybrid cloud management: Protect and manage all workloads from a single platform.
Ready to Thrive Together?
As a Veeam ProPartner, you’re not simply adapting; you’re leading. Veeam is committed to your success, providing industry-leading technology, robust enablement, and a powerful partner ecosystem. Together, we can transform today’s market changes into tomorrow’s growth.
Let’s turn market change into your competitive advantage. Contact your Veeam representative or explore the Veeam ProPartner portal’s latest webinar to see how we can help your business thrive today and in the future.
Further Reading and Resources
Business Impact Brief: https://www.veeam.com/resources/wp-data-migration-presents-opportunities-for-partners.html?wpty
Veeam Data Platform Overview: https://www.veeam.com/products/veeam-data-platform.html
Veeam ProPartner Network program https://propartner.veeam.com
The post Navigating Market Shifts and Embracing Change as a Catalyst for Growth appeared first on Veeam Software Official Blog.
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